Great legal content on your website is essential for attracting potential clients. But if search engines can’t access, understand, and index your content, it won’t be found easily.
That’s where we come in with technical SEO services tailored to law firms. We handle the “behind-the-scenes” components that can keep your website from showing up in searches, including crawlability, site structure, page speed, indexing, mobile performance, redirects, and more.
You’ll have a technically better website to serve your potential clientele, one that search engines love and visitors find easy to navigate quickly.
But first, what is technical SEO?
In simple terms, technical SEO refers to processes that improve how well search engines can crawl, interpret, and index a website’s pages. For a law firm with multiple practice areas, services, lawyers, locations, resources, blogs, and other supporting pages, understanding how search engine algorithms work with each element is critical.
At LawAgenz, we audit and make recommendations based on the foundational technical requirements legal websites need to perform at their best in search. This does NOT include just slapping additional keywords onto a page – but rather ensuring you’ve got a technically sound website ready to compete.
Technical SEO for Lawyers:
Comprehensive Technical SEO Audit
Technical SEO involves evaluating different components of a website’s infrastructure related to crawling, indexing, and ranking factors. Here are some key areas we’ll cover as part of our Technical SEO Services:
- Crawlability & Indexing
- Website Architecture & Internal Linking
- Other Areas (Based on Your Specific Needs)
Crawlability & Indexing:
Before you see results in search engines, they have to discover and access your important pages. We identify crawl issues, blocked resources, indexing problems, duplicate URLs, and other technical hurdles that prevent important legal pages from being processed properly.
Website Architecture & Internal Linking:
You want your practice areas, services, locations, lawyers, and related content to make sense on your website. We analyze how well your existing website architecture and internal linking structure connect these pieces in a way that’s easy for search engines to understand while creating great navigation experiences for potential clients.
Site Speed & Core Web Vitals:
A slow website can be a big barrier to a prospective client reading about your legal services. We’ll analyze your site’s performance and identify the technical factors affecting load speed and responsiveness on desktop and mobile devices.
Where applicable, we’ll resolve issues with images, scripts, code, caching, page resources, and more that could be slowing your site.
Mobile SEO
Many prospective clients search for legal services using their mobile devices. Your site must function well across screen sizes and devices. Our analysts evaluate your mobile usability, responsiveness, page load speed, navigation, and more, considering all the technical factors that affect users’ mobile experience.
Structured Data & Schema Markup
Schema markup provides search engines with extra details about the content you show visitors on your website. For law firms, implementing relevant structured data helps search engines understand key information, including your organization, legal services, locations, lawyers, and other entities found within the website itself. We’ll implement and analyze suitable schema as part of your technical SEO strategy.
Canonicalization, Redirects & URL Management
Wrong redirects, duplicate URLs, broken links, and confusing canonical signals can create unnecessary technical issues.
We analyze your URL structure and flag issues with redirects, canonicals, duplicate content, broken pages, and duplicate URLs. If needed, we implement a cleaner URL structure that helps search engines comprehend your website more effortlessly.
XML Sitemaps & Robots.txt
Your XML sitemap and robots.txt file communicate with search engines’ crawlers. We will make sure that your sitemap and robots.txt are set up properly and match up with your website. This directs crawlers to spend more time crawling your important pages.
Why Your Firm Needs Technical SEO
Your firm’s website is in a highly competitive marketplace. Simply writing articles and including keywords will not suffice; a poor technical SEO structure can actually hurt the value of good content. A page may have strong legal content, but if a search engine can’t crawl it well, understand its structure relative to other pages, or index it properly, your site’s visibility will be limited. Technical SEO provides the framework that enables the other elements of your digital marketing strategy to perform.
Technical SEO specifically designed for Law Firms
We don’t treat your website as a standard company site. We know law practice management requires you to organize large volumes of information across practice areas, legal services, locations, lawyer bios, FAQs, resources, and other content. That is why we build our technical SEO strategy around that. We identify technical issues, test, prioritize the requirements that will most impact your search performance, and deliver optimizations that support your overall search strategy.
Your website shouldn’t make search engines work harder to understand what your law firm does. We make the technical elements work for you.