A law firm may have an amazing website, impressive legal expertise, and world-class services, but if its web pages don’t match clients’ search queries, potential clients may never find it. LawAgenz offers a keyword research service for lawyers that helps identify search queries relevant to your firm’s practice areas, locations, and services.
Create and Implement Your SEO Strategy Based on Real Search Behaviour
SEO for law firms goes beyond choosing popular search queries. A legal seeker may search for very different queries depending on their circumstances, location, and stage in the process of finding a legal professional.
For example, someone searching for a “family lawyer” is looking for something quite different from someone typing, “How much does a family lawyer cost in Toronto?” Similarly, “personal injury lawyer in Toronto” signals something different than “car accident settlement in Ontario.”
Using the keyword research service, we differentiate between these queries and assign the most appropriate keywords to the web pages and content your law firm needs.
The keyword research process maps the variations discussed above and finds the right terms to match each page and piece of content for your law office.
In this regard, we look at different criteria determining the selection of keywords, including
• Intent of the search
• Relevance of the search
• Area of expertise
• Location relevance
• Competitiveness of the chosen keyword
• Opportunities with long-tail keywords
• Commercial intent
• Informational intent
• Related searches and different topics
• Possibilities for usage of the existing pages of your law website and its potential pages to explore
In the end, you receive a realistic strategic plan based on your law office needs, not a standard list of keywords.
Key Phrase Generation for Each Specialization Type
Your key phrases should be based on your full portfolio of services.
LawAgenz analyzes target phrases for each specialty type, revealing niches on your site. If your focus is on personal injury, family matters, penal law, immigration practices, labour law, real estate law, bankruptcy, corporate law, or any other type of legal practice, our research uses the words people search for in that field.
Moreover, we analyze the customers’ queries, which may differ from the ones above. For instance, it could be a different type of legal case or a specific legal service. The person’s situation may be unique, or the entire representation may be in another geographical location. Several questions may arise about the legal process. In addition, you must consider eligibility criteria, cost, duration, anticipated outcomes, and legal terminology.
This broad analysis helps the company avoid limiting itself to only the most obvious keywords.
Finding Local Search Possibilities
Local search matters for most lawyers.
Many clients narrow their search by locality, or they trust search engines to provide relevant results. That is why our research focuses on geographic modifiers and local search opportunities that help your firm enter the markets you serve.
We can identify opportunities by combining practice area and location with more precise local searches relevant to the services your firm provides.
This creates a strong foundation for your location pages, practice area pages, Google Business Profile strategy, blogs, and other local SEO efforts.
Find Long-Tail Keywords That Reflect Client Intent
General keywords may bring lots of search volume, but narrow keywords show clients’ actual needs.
Long-tail keywords usually carry more context and can help your firm answer different types of questions on legal issues. LawAgenz finds these opportunities so your law firm’s content strategy covers the topics clients search for during their decision-making process.
Instead of creating content solely to create more content, you can focus on producing content based on real search demand.
Transforming Keyword Information Into a Solid SEO Plan
Keyword research only makes sense when you can use it.
For that reason, our approach goes beyond collecting keywords. We turn keyword research results into a practical SEO plan that helps you run your website and create content.
Depending on your goals, we can align keyword opportunities with pages in specific practice areas for your law firm, pages describing certain legal services, location-based landing pages, blogs, FAQs, additional information, and existing pages that need optimization.
This creates a clear connection between keywords, searcher intent, landing pages, and SEO goals.
Fill the Gap Between Requests of Clients and Information Provided by Your Site
Your potential clients do not always speak the same language as your attorneys speak. Good keyword research can help bridge that gap.
LawAgenz analyzes the phrases used in search requests to understand how people are searching for legal services and information.
A More Intelligent Platform for Legal SEO
Keyword research is integral to nearly every area of your SEO strategy, informing on-page optimization and content development, as well as local SEO, site structure, internal linking, and future landing pages.
Without a flexible keyword strategy, your law firm risks focusing on irrelevant keywords, competing for broad search terms, or missing good opportunities.
LawAgenz provides the research support you need to sharpen your SEO campaign.
Learn what your customers are looking for, focus on the most relevant opportunities, and design your law firm’s SEO campaign around search intent!