Luka Law Case Study
The Client
An Ontario-based immigration firm, Luka Law specializes in Canadian immigration law, including permanent residency, work permits, family sponsorships and others. With an objective to increase the firm’s visibility in the region, improve organic search rankings high-intent keywords were identified through a strategic SEO campaign that focused on topical authority, Google Business Profile optimization and structured content.
The Challenge
There are several established law firms in and around St. Catharines with multi-service legal practices. The teams are large, have bigger marketing budgets and hold years of visibility. Luka Law was a more focused and slightly newer practice that had to be found by prospective clients, compete for visibility against larger, well-established firms and build digital trust signals across traditional Google search and Google AI overview.
The Strategy
Our approach was focused on making Luka Law an authoritative answer to all immigration related queries. We built local SEO and AI search visibility with Google Business Profile optimization, which included consistent NAP data, service details and precise categorization to strengthen map and local pack rankings. We also worked on local keywords research for on-page SEO while infusing title tags, meta descriptions and aligned it to how people search for immigration.
The comprehensive strategy included:
- Local keyword research
- Service page optimisation
- Google Business Profile optimisation
- Technical SEO improvements
- Local citation building
- Continuous performance monitoring using Google Analytics
The Results
Search Visibility
1 placement in Google’s AI Overview
for “immigration lawyer st catharines,” ahead of larger, multi-lawyer firms
1 placement in Google’s AI Overview
for “local immigration attorneys in st catharines,” again the only single-
practitioner firm featured
Page-one ranking in traditional Google search results for competitive local
immigration law terms, outranking established multi-practice-area firms.
Beyond AI Overview visibility, Luka Law also secured organic first-page rankings for valuable search queries. Luka Law appeared immediately below legal directories on Google’s first page.
A 5.0-star rating (13 reviews) surfaced directly in Google’s AI-generated answers, reinforcing credibility at the exact moment prospective clients are researching
Significant Growth in Organic Traffic – Website Traffic (May 15 – Jun 30, 2026 vs. prior period)
| Metric | Result | Change |
|---|---|---|
| Active users | 275 | +266.7% |
| New users | 267 | +251.3% |
| Event count | 2,800 | +252.5% |
SEO success translated into measurable business growth. Google Analytics showed impressive improvements. These metrics indicate stronger online visibility, increased engagement, and a growing stream of potential clients discovering Luka Law through organic search.
Why It Matters
Luka Law got featured directly in Google’s AI Overview for its key services. The firm was the answer to queries and not just the results, driving 3x growth in new visitors in a two-month window.
The Takeaway
In about six weeks Luka law began competing for attention from bigger law firms and became the answer Google gave when someone sought the services. We opened a new front door to their practice as improved rankings generated more qualified visitors searching for immigration legal services, actively.